COMPANY

SecondFlor is the European expert in preserved flowers and plants. With more than 15 years of experience and several patents, we are experts in plant stabilization. We travel the world in search of new plant species and new producers to offer our professional customers a high quality raw material.

PRESENtation

Based in the Montpellier area, we are a french company specialized in maintenance-free plants. Made up of about twenty motivated and dynamic people, our areas of expertise are various: customer service, marketing, logistics, purchasing. Thanks to our wholesale online sales platform we are now present in 25 countries in Europe.



HIStory

In 2007, while Mikaël and Alexandre were working on the creation of a decoration brand, they found out about the existence of preserved flowers and plants. It is a few years later and after having travelled the world in search of the best essences of flowers and preserved plants that they realize their first sales on SecondFlor.com:

2007 | Creation of a decoration brand & discovery of the existence of preserved flowers and plants.
2008 | First participation in the Maison et Objets exhibition.

2009 | Creation of our production unit in a social help center.
2010 | Acquisition of our first plant stabilization patent.

2015 | Building our headquarters in Castries.

2016 | First sales on SecondFlor.com.
2018 | SecondFlor expands its trading area to more than 25 countries in Europe.
2023 | The website secondflor.us is launched, and Contiguous USA joins our trading area.



OUR model

WE PRODUCE preserved flowers and foliage, dried flowers, mosses, and natural decorative products. We thus have control over the quality and prices of our products from the moment they are harvested until they are delivered. This ensures that our customers are assured of a raw material with the best price/quality ratio.


WE IMPORT directly preserved flowers and plants from their harvesting and stabilization site. This allows us to offer an exceptional choice without intermediaries in order to provide you with the best prices on the European market.


WE ARE WHOLESALER and we work only with professionals. We are implementing a policy of decreasing prices according to the volume purchased to allow our customers to work on their margins as comfortably as possible. We are therefore positioning ourselves as a business partner with the professionals who place their trust in us.



Our VALUES

INNOVATION is in our DNA. As a plant startup, we are constantly working to improve stabilization techniques. Our investments in research and development allow us to remain a leader in our field of activity. We are constantly developing new products and are looking for the best preserved flower and plant essences all over the world.


BUSINESS PARTNERS of our professional clients, we work to establish close and lasting relationships with them so that they can develop their business with confidence. Our mission is to provide a high quality raw material and to expand our catalogue with more and more new products. But above all, we have the role of advising and supporting our clients at all stages of their projects.


RESPECT FOR THE ENVIRONMENT is at the heart of our work. We are nature lovers. To this end, we make it a priority to import and produce the most ecological raw material possible. Our own production and our partner brands throughout the world adopt a policy of respect for the environment and working conditions.


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